by Chris Kelly Most marketers are experimenting with AI but feelings are mixed, survey says
A majority of marketing and communications professionals now sometimes use AI in their daily work, according to a survey by The Conference Board.
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by Chris Kelly 
by Katja Hamilton - Bizcommunity
Posted 10 August 2023 | Katja Hamilton | BizCommunity.com
#AfricaMonth: Why Web3 needs Africa and what you can do about it?
The mindset and the mentality of the African diaspora to be able to create innovative technologies indigenously, based out of their values, has never been new.
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by Michael Oelschig Posted 10 January 2022 | Managing Director at Wunderman Thompson South Africa | BizCommunity.com
A spike towards servicing global brands wanting to reach Africa
It is tough to look at the world and consider future trends without being exposed to some consequence of the pandemic. The world has transformed in so many ways over the last two years, and thankfully not all of it in a negative sense.
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by Bianca Gardella Posted 07 January 2022 | Account director at Irvine Partners | BizCommunity.com
Customer engagement trends for 2022
Businesses' interactions with their customers have changed dramatically over the last couple of years. And as a result of this shift, businesses have been forced to rethink their strategies, ensuring that their models are centred on truly understanding their customers and adding value.
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by Alex Wright Posted 07 January 2022 | Alex Wright - Co-Founder at Correlate Digital | BizCommunity.com
Saving the soul of digital marketing
Success in digital marketing varies based on industry and product, but the ultimate goal is to attract and retain customers in a high-touch, tech-empowered binary world.
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