Kasi Kofi is a client who required AJP Advance to build their brand from the ground up.
This project included the logo design process, marketplace analysis of where the brand would live within their marketplace as well as to bring the brand to a live state where the building of the first Kasi Kofi mobile coffee offering will be built within the first quarter of 2022.
The packaging design facilitates a convenient handling features such as easy opening, reclosability, portability and one-handed use to drive mobility-handling and easy storage
The brand elements have a particular relationship with the Kasi Kofi name. The Logo Type has been carefully chosen for its modern and yet culturally refined, township style, which has been further enhanced by the use of tribal art and relaxed typeface.